Tailored Market Research
Australia’s building product markets are undergoing enormous change. Imported products, technological advances and substitute materials are transforming Australian renovations, new-homes and apartments and the way that Australian builders and tradespeople buy and specify their building products.
Senior managers, responsible for the sales and marketing of building products, face significant challenges in ensuring that they understand the purchasing behaviour of builders and anticipate market trends - before they destroy bottom line performance and shareholder value.
How can you and your team stay ahead of aggressive competitors? How do you know that you are still relevant to an increasingly competitive and complex customer base? How will you ensure that you extract the maximum return from your sales and marketing investment?
HIA Economics Group has first class credentials in the design, execution, analysis and presentation of tailored market research into Australia's residential building industry. Our in-depth knowledge and experience can help you identify business opportunities and create a framework for successful decision making.
Our Expertise:
All HIA research is conducted and delivered by our team of research professionals with specialised industry and methodological expertise. Our team has extensive experience in both quantitative and qualitative research that generates information insights into the industry’s attitudes and purchasing behaviour.
Our Advantage:
Our unique advantage comes from our comprehensive membership database of over 30,000 industry professionals in the fields of:
- trade subcontracting;
- small, medium and large volume house builders;
- apartment builders;
- extension and renovation builders; and
- building materials manufacturers, suppliers and distributors.
HIA members carry out in excess of 80 per cent of Australia ’s residential building work and are a true representative sample when measuring industry activity, attitudes, decision making and future trends.
Our Methods:
From brief, cost effective online-surveys to comprehensive industry-wide research on a company by company basis, HIA Economics Group can tailor research to client’s needs and budgets. Specific groups within HIA’s membership can be targeted according to location, size, type of work or the industry sector in which they operate.
Our Clients:
Our recent clients include:
- AGL
- Austral Bricks
- Australand
- Boral Building Products
- Carter Holt Harvey
- CSR
- Landcom
- The Australian Window Association
- The Copper Development Centre
- Whirlpool
For an obligation free quote on your next market research project, please contact us at economics@hia.com.au or Harley Dale on (02) 6245 1393
